Air

Air

Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.The movie explores how Nike's basketball shoe division was struggling in 1984 due to low sales, and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft pick Michael Jordan off limits due to his preference for Adidas and Converse, Vaccaro convinced them that Jordan was a generational talent, and that Nike should pursue him and try to convince Jordan to sign with Nike.�Frank LiesenborgsWhen Nike is discussing who they should sign from the NBA draft in 1984, shoe salesman Sonny Vaccaro (Matt Damon) pushes for the #3 draft pick, Michael Jordan. In an all out battle between Nike, Adidas, and Converse, Michael's mother is the one who fought for the worth of her son, the man who later became one of the greatest of all time.�Boom. Roasted. Movie Critic